8 European cities launched alternative narrative campaigns seeking to deconstruct harmful narratives, to foster tolerance, respect and social cohesion. Narratives matter because they influence the way people think and therefore, they can lead to certain actions. If the audience is led to think migration is only a crisis and migrants can be a threat, they will be inclined to support exacerbated security policies, even if these do not respect fundamental principles of international law such as the right to asylum. Each campaign is unique and adapted to their respective communities.

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